GA diploma for managers. assessment and forecasting of sales volumes of enterprise products. Report included.

Content

Introduction 3
1. Theoretical foundations of sales 5
1.1 Essence, role and direction of sales 5
1.2 Modern problems in the implementation of the sales process 12
1.3 Sales management tasks. Creating consumer loyalty 14
1.4 Stages of creating an effective sales management system 17
1.5 The art and science of forecasting 18
2. Forecasting sales in LLC “Your Enterprise” 28
2.1 Characteristics of the research object 28
2.2 Activities of the sales department of LLC “Your Enterprise” 29
2.3 Sales forecast for LLC “Your Enterprise” 39
Conclusion 53
Glossary 56
List of sources used 58
Applications