A large firm with a large market share (55%) exercises price leadership and pursues a product improvement strategy; the level of its profitability was 47%.
Another large firm, which did not develop or promote a specific strategy, reduced its share from 48% to 24%;
its profitability was 12%.
A small firm in the same market (with a market share of 10%) developed a unique product and achieved a profit margin of 49% by focusing its strategy on improving the product.
Plot Strategic U-Curve M. Porter
and mark on it the position of each firm.

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