Learning steps:
1. Let's find your purpose and possible hypotheses of information products.
2. At this step, we will find a niche topic and an ideal client.
3. You will find out why people actually buy your product.
4. You will find the main insight of your product - why you need it and what it is with.
5. You will understand how to use boarding cats to bring the ideal client closer to your product.
6. Next, we will make the first draft of the offer.
7. Let's write down the arguments that will cause your client an irresistible desire to purchase your product.
8. In this step, you will learn a simple methodology on how to make effective guide products.
9. MVP - Minimum Viable Product.
10. You will learn what to do next with all these developments, and how to come up with your PMF product.